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Mendeley readers
Chapter title |
Beware of Branding Pitfalls
|
---|---|
Chapter number | 6 |
Book title |
B2B Brand Management
|
Published by |
Springer, Berlin, Heidelberg
, January 2006
|
DOI | 10.1007/978-3-540-44729-0_6 |
Book ISBNs |
978-3-54-025360-0, 978-3-54-044729-0
|
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Australia | 1 | 25% |
Unknown | 3 | 75% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 2 | 50% |
Student > Postgraduate | 1 | 25% |
Student > Master | 1 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 100% |