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B2B Brand Management

Overview of attention for book
Attention for Chapter 6: Beware of Branding Pitfalls
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Citations

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Readers on

mendeley
4 Mendeley
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Chapter title
Beware of Branding Pitfalls
Chapter number 6
Book title
B2B Brand Management
Published by
Springer, Berlin, Heidelberg , January 2006
DOI 10.1007/978-3-540-44729-0_6
Book ISBNs
978-3-54-025360-0, 978-3-54-044729-0
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Australia 1 25%
Unknown 3 75%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 2 50%
Student > Postgraduate 1 25%
Student > Master 1 25%
Readers by discipline Count As %
Business, Management and Accounting 4 100%