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Mendeley readers
| Chapter title |
To Brand or Not to Brand
|
|---|---|
| Chapter number | 2 |
| Book title |
B2B Brand Management
|
| Published by |
Springer, Berlin, Heidelberg
, January 2006
|
| DOI | 10.1007/978-3-540-44729-0_2 |
| Book ISBNs |
978-3-54-025360-0, 978-3-54-044729-0
|
Mendeley readers
The data shown below were compiled from readership statistics for 19 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 19 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 1 | 5% |
| Unknown | 18 | 95% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 5% |
| Unknown | 18 | 95% |