You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Title |
B2B Brand Management
|
---|---|
Published by |
Springer Berlin Heidelberg, January 2006
|
DOI | 10.1007/978-3-540-44729-0 |
ISBNs |
978-3-54-025360-0, 978-3-54-044729-0
|
Authors |
Kotler, Philip, Pfoertsch, Waldemar |
Mendeley readers
The data shown below were compiled from readership statistics for 699 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Portugal | 2 | <1% |
Brazil | 2 | <1% |
United Arab Emirates | 1 | <1% |
France | 1 | <1% |
Italy | 1 | <1% |
Germany | 1 | <1% |
Finland | 1 | <1% |
India | 1 | <1% |
United Kingdom | 1 | <1% |
Other | 1 | <1% |
Unknown | 687 | 98% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 142 | 20% |
Student > Bachelor | 98 | 14% |
Student > Ph. D. Student | 34 | 5% |
Lecturer | 30 | 4% |
Student > Postgraduate | 21 | 3% |
Other | 70 | 10% |
Unknown | 304 | 43% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 212 | 30% |
Social Sciences | 50 | 7% |
Economics, Econometrics and Finance | 42 | 6% |
Engineering | 17 | 2% |
Computer Science | 10 | 1% |
Other | 52 | 7% |
Unknown | 316 | 45% |