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Mendeley readers
| Chapter title |
Success Stories of B2B Branding
|
|---|---|
| Chapter number | 5 |
| Book title |
B2B Brand Management
|
| Published by |
Springer, Berlin, Heidelberg
, January 2006
|
| DOI | 10.1007/978-3-540-44729-0_5 |
| Book ISBNs |
978-3-54-025360-0, 978-3-54-044729-0
|
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Malaysia | 1 | 9% |
| Australia | 1 | 9% |
| Unknown | 9 | 82% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 4 | 36% |
| Student > Bachelor | 3 | 27% |
| Student > Ph. D. Student | 2 | 18% |
| Researcher | 1 | 9% |
| Unknown | 1 | 9% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 5 | 45% |
| Economics, Econometrics and Finance | 3 | 27% |
| Social Sciences | 1 | 9% |
| Design | 1 | 9% |
| Unknown | 1 | 9% |