You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Acceleration Through Branding
|
|---|---|
| Chapter number | 4 |
| Book title |
B2B Brand Management
|
| Published by |
Springer, Berlin, Heidelberg
, January 2006
|
| DOI | 10.1007/978-3-540-44729-0_4 |
| Book ISBNs |
978-3-54-025360-0, 978-3-54-044729-0
|
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Australia | 1 | 14% |
| Unknown | 6 | 86% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 3 | 43% |
| Student > Master | 2 | 29% |
| Lecturer | 1 | 14% |
| Librarian | 1 | 14% |
| Researcher | 1 | 14% |
| Other | 0 | 0% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 6 | 86% |
| Computer Science | 1 | 14% |
| Social Sciences | 1 | 14% |