You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Future Perspective
|
|---|---|
| Chapter number | 7 |
| Book title |
B2B Brand Management
|
| Published by |
Springer, Berlin, Heidelberg
, January 2006
|
| DOI | 10.1007/978-3-540-44729-0_7 |
| Book ISBNs |
978-3-54-025360-0, 978-3-54-044729-0
|