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Mendeley readers
Chapter title |
Reviewing Research Evidence for Social Marketing: Systematic Literature Reviews
|
---|---|
Chapter number | 11 |
Book title |
Formative Research in Social Marketing
|
Published by |
Springer Singapore, October 2016
|
DOI | 10.1007/978-981-10-1829-9_11 |
Book ISBNs |
978-9-81-101827-5, 978-9-81-101829-9
|
Authors |
V. Dao Truong, Nam V. H. Dang |
Editors |
Krzysztof Kubacki, Sharyn Rundle-Thiele |
Mendeley readers
The data shown below were compiled from readership statistics for 52 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 52 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 8 | 15% |
Student > Master | 8 | 15% |
Student > Ph. D. Student | 7 | 13% |
Researcher | 4 | 8% |
Student > Bachelor | 3 | 6% |
Other | 9 | 17% |
Unknown | 13 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 16 | 31% |
Social Sciences | 7 | 13% |
Economics, Econometrics and Finance | 4 | 8% |
Medicine and Dentistry | 2 | 4% |
Nursing and Health Professions | 2 | 4% |
Other | 7 | 13% |
Unknown | 14 | 27% |