Formative Research in Social Marketing
Springer Singapore
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Timeline
Mendeley readers
| Chapter title |
Experimental Methods
|
|---|---|
| Chapter number | 6 |
| Book title |
Formative Research in Social Marketing
|
| Published by |
Springer Singapore, October 2016
|
| DOI | 10.1007/978-981-10-1829-9_6 |
| Book ISBNs |
978-9-81-101827-5, 978-9-81-101829-9
|
| Authors |
Jane McKay-Nesbitt, Namita Bhatnagar |
| Editors |
Krzysztof Kubacki, Sharyn Rundle-Thiele |
Mendeley readers
The data shown below were compiled from readership statistics for 45 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Sweden | 1 | 2% |
| Slovakia | 1 | 2% |
| Brazil | 1 | 2% |
| Unknown | 42 | 93% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 9 | 20% |
| Researcher | 6 | 13% |
| Professor | 6 | 13% |
| Student > Bachelor | 4 | 9% |
| Student > Doctoral Student | 2 | 4% |
| Other | 7 | 16% |
| Unknown | 11 | 24% |
| Readers by discipline | Count | As % |
|---|---|---|
| Agricultural and Biological Sciences | 10 | 22% |
| Engineering | 7 | 16% |
| Physics and Astronomy | 7 | 16% |
| Chemistry | 3 | 7% |
| Computer Science | 2 | 4% |
| Other | 5 | 11% |
| Unknown | 11 | 24% |