Formative Research in Social Marketing
Springer Singapore
Chapter title |
Projective Techniques
|
---|---|
Chapter number | 10 |
Book title |
Formative Research in Social Marketing
|
Published by |
Springer Singapore, October 2016
|
DOI | 10.1007/978-981-10-1829-9_10 |
Book ISBNs |
978-9-81-101827-5, 978-9-81-101829-9
|
Authors |
Krzysztof Kubacki, Dariusz Siemieniako, Kubacki, Krzysztof, Siemieniako, Dariusz |
Editors |
Krzysztof Kubacki, Sharyn Rundle-Thiele |
Country | Count | As % |
---|---|---|
Unknown | 11 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Lecturer > Senior Lecturer | 2 | 18% |
Student > Master | 2 | 18% |
Student > Ph. D. Student | 1 | 9% |
Professor > Associate Professor | 1 | 9% |
Student > Postgraduate | 1 | 9% |
Other | 0 | 0% |
Unknown | 4 | 36% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 36% |
Social Sciences | 2 | 18% |
Economics, Econometrics and Finance | 1 | 9% |
Unknown | 4 | 36% |