Formative Research in Social Marketing
Springer Singapore
Chapter title |
The Consumer Diaries Research Method
|
---|---|
Chapter number | 4 |
Book title |
Formative Research in Social Marketing
|
Published by |
Springer Singapore, October 2016
|
DOI | 10.1007/978-981-10-1829-9_4 |
Book ISBNs |
978-9-81-101827-5, 978-9-81-101829-9
|
Authors |
Dariusz Siemieniako |
Editors |
Krzysztof Kubacki, Sharyn Rundle-Thiele |
Country | Count | As % |
---|---|---|
Unknown | 13 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 3 | 23% |
Lecturer > Senior Lecturer | 2 | 15% |
Student > Doctoral Student | 1 | 8% |
Student > Master | 1 | 8% |
Researcher | 1 | 8% |
Other | 1 | 8% |
Unknown | 4 | 31% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 31% |
Biochemistry, Genetics and Molecular Biology | 1 | 8% |
Economics, Econometrics and Finance | 1 | 8% |
Psychology | 1 | 8% |
Earth and Planetary Sciences | 1 | 8% |
Other | 1 | 8% |
Unknown | 4 | 31% |