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Understanding the consumer : a psychological approach
Overview of attention for book
Table of Contents
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Book Overview
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Chapter 1
People as Consumers
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Chapter 2
Market Segmentation
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Chapter 3
New Products and Innovations
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Chapter 4
Perception
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Chapter 5
Personality
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Chapter 6
Learning
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Chapter 7
Motivation
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Chapter 8
Family Influences
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Chapter 9
Social and Developmental Influences
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Chapter 10
The Influence of Small Groups
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Chapter 11
The Influence of Social Class
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Chapter 12
Cultural Influences
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Chapter 13
Attitudes
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Chapter 14
Communication and Persuasion
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Chapter 15
Approaching a Decision
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Chapter 16
The Decision and its Consequences
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Chapter 17
The Organization as Purchaser
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Chapter 18
Consumer Awareness
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Chapter 19
The Future Consumer
Overall attention for this book and its chapters
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Mentioned by
syllabi
2
institutions with syllabi
Citations
dimensions_citation
46
Dimensions
Book overview
1. People as Consumers
2. Market Segmentation
3. New Products and Innovations
4. Perception
5. Personality
6. Learning
7. Motivation
8. Family Influences
9. Social and Developmental Influences
10. The Influence of Small Groups
11. The Influence of Social Class
12. Cultural Influences
13. Attitudes
14. Communication and Persuasion
15. Approaching a Decision
16. The Decision and its Consequences
17. The Organization as Purchaser
18. Consumer Awareness
19. The Future Consumer
Summary
Syllabi
Dimensions citations
This data is correct as of December 2015 - for more up to date information, please visit
https://opensyllabus.org/
So far, Altmetric has seen this research output assigned in
2
syllabi from
2
institutions on Open Syllabus Project.
Institution
Syllabi count
Course subject areas covered
University of Newcastle-upon-Tyne
1
Unknown
Unknown
1
Business, Psychology