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Understanding the consumer : a psychological approach

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Attention for Chapter 10: The Influence of Small Groups
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Chapter title
The Influence of Small Groups
Chapter number 10
Book title
Understanding the Consumer
Published by
Palgrave, London, January 1997
DOI 10.1007/978-1-349-25438-5_10
Book ISBNs
978-0-333-66063-8, 978-1-349-25438-5
Authors

David A. Statt