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| Title |
Understanding the consumer : a psychological approach
|
|---|---|
| Published by |
Macmillan, January 1997
|
| DOI | 10.1007/978-1-349-25438-5 |
| ISBNs |
978-0-333-66063-8, 978-0-333-66062-1, 978-1-349-25438-5
|
| Authors |
Statt, David A. |