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| Chapter title |
Perception
|
|---|---|
| Chapter number | 4 |
| Book title |
Understanding the Consumer
|
| Published by |
Palgrave, London, January 1997
|
| DOI | 10.1007/978-1-349-25438-5_4 |
| Book ISBNs |
978-0-333-66063-8, 978-1-349-25438-5
|
| Authors |
David A. Statt |