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Understanding the consumer : a psychological approach

Overview of attention for book
Attention for Chapter 3: New Products and Innovations
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Citations

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2 Mendeley
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Chapter title
New Products and Innovations
Chapter number 3
Book title
Understanding the Consumer
Published by
Palgrave, London, January 1997
DOI 10.1007/978-1-349-25438-5_3
Book ISBNs
978-0-333-66063-8, 978-1-349-25438-5
Authors

David A. Statt

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Researcher 1 50%
Student > Postgraduate 1 50%
Readers by discipline Count As %
Chemical Engineering 1 50%
Engineering 1 50%