Chapter 1 The Origins of Marketing and Market Research: Information, Institutions, and Markets

Chapter 2 Selling Indian Indigo in Traditional and Modern European Markets, 1780–1910

Chapter 3 “Cotton Guessers”: Crop Forecasters and the Rationalizing of Uncertainty in American Cotton Markets, 1890–1905

Chapter 4 Mail-Order Doctors and Market Research, 1890–1930

Chapter 5 Making Metropolitan Markets: Information, Intermediaries, and Real Estate in Modern Paris

Chapter 6 Introducing Small Firms to International Markets: The Debates over the Commercial Museums in France and Germany, 1880–1910

Chapter 7 Making the Ledgers Talk: Customer Control and the Origins of Retail Data Mining, 1920–1940

Chapter 8 Markets, Consumers, and the State: The Uses of Market Research in Government and the Public Sector in Britain, 1925–1955

Chapter 9 Mrs. Housewife and the Ad Men: Advertising, Market Research, and Mass Consumption in Postwar Britain

Chapter 10 Subliminal Seduction: The Politics of Consumer Research in Post-World War II America

Chapter 12 The Bad Science and the Black Arts: The Reception of Marketing in Socialist Europe