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Mendeley readers
| Chapter title |
The Origins of Marketing and Market Research: Information, Institutions, and Markets
|
|---|---|
| Chapter number | 1 |
| Book title |
The Rise of Marketing and Market Research
|
| Published by |
Palgrave Macmillan, New York, January 2012
|
| DOI | 10.1057/9781137071286_1 |
| Book ISBNs |
978-1-349-34388-1, 978-1-137-07128-6
|
| Authors |
Hartmut Berghoff, Philip Scranton, Uwe Spiekermann |
Mendeley readers
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 8 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 2 | 25% |
| Student > Bachelor | 1 | 13% |
| Lecturer > Senior Lecturer | 1 | 13% |
| Student > Ph. D. Student | 1 | 13% |
| Professor | 1 | 13% |
| Other | 0 | 0% |
| Unknown | 2 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 25% |
| Arts and Humanities | 1 | 13% |
| Psychology | 1 | 13% |
| Social Sciences | 1 | 13% |
| Medicine and Dentistry | 1 | 13% |
| Other | 0 | 0% |
| Unknown | 2 | 25% |