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Chapter title |
The Bad Science and the Black Arts: The Reception of Marketing in Socialist Europe
|
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Chapter number | 12 |
Book title |
The Rise of Marketing and Market Research
|
Published by |
Palgrave Macmillan, New York, January 2012
|
DOI | 10.1057/9781137071286_12 |
Book ISBNs |
978-1-349-34388-1, 978-1-137-07128-6
|
Authors |
Patrick Hyder Patterson |