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The Rise of Marketing and Market Research

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Cover of 'The Rise of Marketing and Market Research'

Table of Contents

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    Book Overview
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    Chapter 1 The Origins of Marketing and Market Research: Information, Institutions, and Markets
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    Chapter 2 Selling Indian Indigo in Traditional and Modern European Markets, 1780–1910
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    Chapter 3 “Cotton Guessers”: Crop Forecasters and the Rationalizing of Uncertainty in American Cotton Markets, 1890–1905
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    Chapter 4 Mail-Order Doctors and Market Research, 1890–1930
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    Chapter 5 Making Metropolitan Markets: Information, Intermediaries, and Real Estate in Modern Paris
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    Chapter 6 Introducing Small Firms to International Markets: The Debates over the Commercial Museums in France and Germany, 1880–1910
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    Chapter 7 Making the Ledgers Talk: Customer Control and the Origins of Retail Data Mining, 1920–1940
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    Chapter 8 Markets, Consumers, and the State: The Uses of Market Research in Government and the Public Sector in Britain, 1925–1955
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    Chapter 9 Mrs. Housewife and the Ad Men: Advertising, Market Research, and Mass Consumption in Postwar Britain
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    Chapter 10 Subliminal Seduction: The Politics of Consumer Research in Post-World War II America
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    Chapter 11 Gender Realignment: The Design and Marketing of Gas Stations for Women
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    Chapter 12 The Bad Science and the Black Arts: The Reception of Marketing in Socialist Europe
Attention for Chapter 3: “Cotton Guessers”: Crop Forecasters and the Rationalizing of Uncertainty in American Cotton Markets, 1890–1905
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Chapter title
“Cotton Guessers”: Crop Forecasters and the Rationalizing of Uncertainty in American Cotton Markets, 1890–1905
Chapter number 3
Book title
The Rise of Marketing and Market Research
Published by
Palgrave Macmillan, New York, January 2012
DOI 10.1057/9781137071286_3
Book ISBNs
978-1-349-34388-1, 978-1-137-07128-6
Authors

Jamie L. Pietruska

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