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The Rise of Marketing and Market Research

Overview of attention for book
Cover of 'The Rise of Marketing and Market Research'

Table of Contents

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    Book Overview
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    Chapter 1 The Origins of Marketing and Market Research: Information, Institutions, and Markets
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    Chapter 2 Selling Indian Indigo in Traditional and Modern European Markets, 1780–1910
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    Chapter 3 “Cotton Guessers”: Crop Forecasters and the Rationalizing of Uncertainty in American Cotton Markets, 1890–1905
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    Chapter 4 Mail-Order Doctors and Market Research, 1890–1930
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    Chapter 5 Making Metropolitan Markets: Information, Intermediaries, and Real Estate in Modern Paris
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    Chapter 6 Introducing Small Firms to International Markets: The Debates over the Commercial Museums in France and Germany, 1880–1910
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    Chapter 7 Making the Ledgers Talk: Customer Control and the Origins of Retail Data Mining, 1920–1940
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    Chapter 8 Markets, Consumers, and the State: The Uses of Market Research in Government and the Public Sector in Britain, 1925–1955
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    Chapter 9 Mrs. Housewife and the Ad Men: Advertising, Market Research, and Mass Consumption in Postwar Britain
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    Chapter 10 Subliminal Seduction: The Politics of Consumer Research in Post-World War II America
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    Chapter 11 Gender Realignment: The Design and Marketing of Gas Stations for Women
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    Chapter 12 The Bad Science and the Black Arts: The Reception of Marketing in Socialist Europe
Attention for Chapter 7: Making the Ledgers Talk: Customer Control and the Origins of Retail Data Mining, 1920–1940
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Citations

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Chapter title
Making the Ledgers Talk: Customer Control and the Origins of Retail Data Mining, 1920–1940
Chapter number 7
Book title
The Rise of Marketing and Market Research
Published by
Palgrave Macmillan, New York, January 2012
DOI 10.1057/9781137071286_7
Book ISBNs
978-1-349-34388-1, 978-1-137-07128-6
Authors

Josh Lauer

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 4 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 1 25%
Student > Bachelor 1 25%
Researcher 1 25%
Student > Master 1 25%
Readers by discipline Count As %
Arts and Humanities 1 25%
Unspecified 1 25%
Social Sciences 1 25%
Medicine and Dentistry 1 25%

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