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The Rise of Marketing and Market Research

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Cover of 'The Rise of Marketing and Market Research'

Table of Contents

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    Book Overview
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    Chapter 1 The Origins of Marketing and Market Research: Information, Institutions, and Markets
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    Chapter 2 Selling Indian Indigo in Traditional and Modern European Markets, 1780–1910
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    Chapter 3 “Cotton Guessers”: Crop Forecasters and the Rationalizing of Uncertainty in American Cotton Markets, 1890–1905
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    Chapter 4 Mail-Order Doctors and Market Research, 1890–1930
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    Chapter 5 Making Metropolitan Markets: Information, Intermediaries, and Real Estate in Modern Paris
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    Chapter 6 Introducing Small Firms to International Markets: The Debates over the Commercial Museums in France and Germany, 1880–1910
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    Chapter 7 Making the Ledgers Talk: Customer Control and the Origins of Retail Data Mining, 1920–1940
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    Chapter 8 Markets, Consumers, and the State: The Uses of Market Research in Government and the Public Sector in Britain, 1925–1955
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    Chapter 9 Mrs. Housewife and the Ad Men: Advertising, Market Research, and Mass Consumption in Postwar Britain
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    Chapter 10 Subliminal Seduction: The Politics of Consumer Research in Post-World War II America
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    Chapter 11 Gender Realignment: The Design and Marketing of Gas Stations for Women
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    Chapter 12 The Bad Science and the Black Arts: The Reception of Marketing in Socialist Europe
Attention for Chapter 11: Gender Realignment: The Design and Marketing of Gas Stations for Women
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Chapter title
Gender Realignment: The Design and Marketing of Gas Stations for Women
Chapter number 11
Book title
The Rise of Marketing and Market Research
Published by
Palgrave Macmillan, New York, January 2012
DOI 10.1057/9781137071286_11
Book ISBNs
978-1-349-34388-1, 978-1-137-07128-6
Authors

Greg Donofrio

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