Marketing Weiterdenken
Springer Fachmedien Wiesbaden
Title |
Marketing Weiterdenken
|
---|---|
Published by |
Springer Fachmedien Wiesbaden, October 2020
|
DOI | 10.1007/978-3-658-31563-4 |
ISBNs |
978-3-65-831562-7, 978-3-65-831563-4
|
Authors |
Stefanie Paluch, Jochen Wirtz, WERNER H KUNZ |
Editors |
Bruhn, Manfred, Burmann, Christoph, Kirchgeorg, Manfred |
Country | Count | As % |
---|---|---|
United States | 2 | 33% |
India | 1 | 17% |
Spain | 1 | 17% |
Colombia | 1 | 17% |
Unknown | 1 | 17% |
Type | Count | As % |
---|---|---|
Members of the public | 3 | 50% |
Scientists | 3 | 50% |
Country | Count | As % |
---|---|---|
Unknown | 72 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 9 | 13% |
Student > Bachelor | 9 | 13% |
Lecturer | 2 | 3% |
Researcher | 2 | 3% |
Student > Postgraduate | 2 | 3% |
Other | 6 | 8% |
Unknown | 42 | 58% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 18 | 25% |
Psychology | 3 | 4% |
Engineering | 3 | 4% |
Social Sciences | 2 | 3% |
Economics, Econometrics and Finance | 1 | 1% |
Other | 3 | 4% |
Unknown | 42 | 58% |