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Chapter title |
Wachstumspfade zur Überwindung des Digitalisierungsparadoxes
|
---|---|
Chapter number | 23 |
Book title |
Marketing Weiterdenken
|
Published by |
Springer Gabler, Wiesbaden, January 2020
|
DOI | 10.1007/978-3-658-31563-4_23 |
Book ISBNs |
978-3-65-831562-7, 978-3-65-831563-4
|
Authors |
Thorsten Posselt, Heiko Gebauer, Alexander Arzt, Posselt, Thorsten, Gebauer, Heiko, Arzt, Alexander |