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Mendeley readers
Chapter title |
Marketing Weiterdenken
|
---|---|
Chapter number | 36 |
Book title |
Marketing Weiterdenken
|
Published by |
Springer Gabler, Wiesbaden, January 2020
|
DOI | 10.1007/978-3-658-31563-4_36 |
Book ISBNs |
978-3-65-831562-7, 978-3-65-831563-4
|
Authors |
Manfred Kirchgeorg, Manfred Bruhn, Christoph Burmann, Kirchgeorg, Manfred, Bruhn, Manfred, Burmann, Christoph |
Mendeley readers
The data shown below were compiled from readership statistics for 122 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 122 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 29 | 24% |
Student > Master | 20 | 16% |
Unspecified | 3 | 2% |
Student > Doctoral Student | 2 | 2% |
Professor | 2 | 2% |
Other | 1 | <1% |
Unknown | 65 | 53% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 23 | 19% |
Economics, Econometrics and Finance | 14 | 11% |
Computer Science | 5 | 4% |
Social Sciences | 4 | 3% |
Psychology | 4 | 3% |
Other | 5 | 4% |
Unknown | 67 | 55% |