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Mendeley readers
Chapter title |
Management von Handelsunternehmen in einer digitalen Zukunft
|
---|---|
Chapter number | 11 |
Book title |
Marketing Weiterdenken
|
Published by |
Springer Gabler, Wiesbaden, January 2020
|
DOI | 10.1007/978-3-658-31563-4_11 |
Book ISBNs |
978-3-65-831562-7, 978-3-65-831563-4
|
Authors |
Bernhard Swoboda, Amelie Winters, Swoboda, Bernhard, Winters, Amelie |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer > Senior Lecturer | 1 | 50% |
Student > Master | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Biochemistry, Genetics and Molecular Biology | 1 | 50% |
Economics, Econometrics and Finance | 1 | 50% |