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| Chapter title |
Lessons for Political Marketing from 2015
|
|---|---|
| Chapter number | 9 |
| Book title |
Political Marketing and the 2015 UK General Election
|
| Published by |
Palgrave Macmillan UK, May 2016
|
| DOI | 10.1057/978-1-137-58440-3_9 |
| Book ISBNs |
978-1-137-58439-7, 978-1-137-58440-3
|
| Authors |
Darren G. Lilleker, Mark Pack |
| Editors |
Darren G. Lilleker, Mark Pack |