You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Election Strategies, Campaign Themes and Target Voters
|
|---|---|
| Chapter number | 2 |
| Book title |
Political Marketing and the 2015 UK General Election
|
| Published by |
Palgrave Macmillan UK, May 2016
|
| DOI | 10.1057/978-1-137-58440-3_2 |
| Book ISBNs |
978-1-137-58439-7, 978-1-137-58440-3
|
| Authors |
Andrew Mullen |
| Editors |
Darren G. Lilleker, Mark Pack |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 3 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 1 | 33% |
| Unknown | 2 | 67% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 1 | 33% |
| Unknown | 2 | 67% |