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Political Marketing and the 2015 UK General Election

Overview of attention for book
Cover of 'Political Marketing and the 2015 UK General Election'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Election Strategies, Campaign Themes and Target Voters
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    Chapter 3 Manifestos as an Extended Branding Campaign
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    Chapter 4 Party Branding: A Case Study of Online Political Posters
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    Chapter 5 Political Party Advertising and Marketing Strategies in the 2015 UK Election
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    Chapter 6 Strategic Media Management
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    Chapter 7 Digital Political Marketing
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    Chapter 8 The Battle for Brighton: The View from Cyberspace
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    Chapter 9 Lessons for Political Marketing from 2015
Attention for Chapter 2: Election Strategies, Campaign Themes and Target Voters
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