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Political Marketing and the 2015 UK General Election

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Attention for Chapter 1: Introduction
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Chapter title
Introduction
Chapter number 1
Book title
Political Marketing and the 2015 UK General Election
Published by
Palgrave Macmillan UK, May 2016
DOI 10.1057/978-1-137-58440-3_1
Book ISBNs
978-1-137-58439-7, 978-1-137-58440-3
Authors

Darren G. Lilleker, Mark Pack

Editors

Darren G. Lilleker, Mark Pack