New piece: The Battle for Brighton: The View from Cyberspace http://link.springer.com/chapter/10.1057... New piece: The Battle…
Political Marketing and the 2015 UK General Election
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Introduction
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Altmetric BadgeChapter 2 Election Strategies, Campaign Themes and Target Voters
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Altmetric BadgeChapter 3 Manifestos as an Extended Branding Campaign
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Altmetric BadgeChapter 4 Party Branding: A Case Study of Online Political Posters
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Altmetric BadgeChapter 5 Political Party Advertising and Marketing Strategies in the 2015 UK Election
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Altmetric BadgeChapter 6 Strategic Media Management
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Altmetric BadgeChapter 7 Digital Political Marketing
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Altmetric BadgeChapter 8 The Battle for Brighton: The View from Cyberspace
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Altmetric BadgeChapter 9 Lessons for Political Marketing from 2015