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Mendeley readers
Chapter title |
Deception by Endorsers. An Empirical Analysis of Deceptive Claims in Advertising
|
---|---|
Chapter number | 15 |
Book title |
Advances in Advertising Research X
|
Published by |
Springer Gabler, Wiesbaden, January 2019
|
DOI | 10.1007/978-3-658-24878-9_15 |
Book ISBNs |
978-3-65-824877-2, 978-3-65-824878-9
|
Authors |
Clara Muela-Molina, Salvador Perelló-Oliver, M. Victoria Campos-Zabala, Alfonso de la Quintana-García, Muela-Molina, Clara, Perelló-Oliver, Salvador, Campos-Zabala, M. Victoria, de la Quintana-García, Alfonso |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 1 | 50% |
Unknown | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 50% |
Unknown | 1 | 50% |