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Mendeley readers
Chapter title |
European Destination Managers’ Ambivalence Towards the Use of Shocking Advertising
|
---|---|
Chapter number | 16 |
Book title |
Advances in Advertising Research X
|
Published by |
Springer Gabler, Wiesbaden, January 2019
|
DOI | 10.1007/978-3-658-24878-9_16 |
Book ISBNs |
978-3-65-824877-2, 978-3-65-824878-9
|
Authors |
Augusta Ifeanyichukwu Evans, Giuseppe Emanuele Adamo, Barbara Czarnecka, Evans, Augusta Ifeanyichukwu, Adamo, Giuseppe Emanuele, Czarnecka, Barbara |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 50% |
Unknown | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 50% |
Unknown | 1 | 50% |