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Mendeley readers
Chapter title |
Stimulating Users in Online Pre-Roll Ads: How to Use Arousal for Different Advertising Audiences
|
---|---|
Chapter number | 10 |
Book title |
Advances in Advertising Research X
|
Published by |
Springer Gabler, Wiesbaden, January 2019
|
DOI | 10.1007/978-3-658-24878-9_10 |
Book ISBNs |
978-3-65-824877-2, 978-3-65-824878-9
|
Authors |
Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda, Belanche, Daniel, Flavián, Carlos, Pérez-Rueda, Alfredo |
Mendeley readers
The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 15 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 2 | 13% |
Professor | 2 | 13% |
Professor > Associate Professor | 2 | 13% |
Student > Master | 1 | 7% |
Student > Ph. D. Student | 1 | 7% |
Other | 2 | 13% |
Unknown | 5 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 40% |
Psychology | 1 | 7% |
Economics, Econometrics and Finance | 1 | 7% |
Unknown | 7 | 47% |