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Mendeley readers
Chapter title |
Influencer Marketing and its Impact on the Advertised Brand
|
---|---|
Chapter number | 3 |
Book title |
Advances in Advertising Research X
|
Published by |
Springer Gabler, Wiesbaden, January 2019
|
DOI | 10.1007/978-3-658-24878-9_3 |
Book ISBNs |
978-3-65-824877-2, 978-3-65-824878-9
|
Authors |
Jana Tabellion, Franz-Rudolf Esch, Tabellion, Jana, Esch, Franz-Rudolf |
Mendeley readers
The data shown below were compiled from readership statistics for 62 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 62 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 8 | 13% |
Student > Master | 3 | 5% |
Lecturer | 2 | 3% |
Other | 2 | 3% |
Student > Doctoral Student | 1 | 2% |
Other | 4 | 6% |
Unknown | 42 | 68% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 12 | 19% |
Social Sciences | 3 | 5% |
Economics, Econometrics and Finance | 1 | 2% |
Nursing and Health Professions | 1 | 2% |
Materials Science | 1 | 2% |
Other | 1 | 2% |
Unknown | 43 | 69% |