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Chapter title |
The Effects of Abstract vs. Concrete Mindsets on the Persuasiveness of Online Reviews: A Construal Level Perspective
|
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Chapter number | 4 |
Book title |
Advances in Advertising Research X
|
Published by |
Springer Gabler, Wiesbaden, January 2019
|
DOI | 10.1007/978-3-658-24878-9_4 |
Book ISBNs |
978-3-65-824877-2, 978-3-65-824878-9
|
Authors |
Xijia Hu, Stephan Winter, Hu, Xijia, Winter, Stephan |