Catalan Mercat objectiu Cited by user Marcmiquel on 19 May 2023 Un mercat objectiu, també conegut com a mercat d'obtenció de servei (en anglès serviceable obtainable market o SOM), és un grup de clients dins del mercat disponible de…
English Michel Wedel Cited by user 175.159.126.219 on 10 Jan 2017 Michel Wedel is the Pepsico Chaired Professor of Consumer Science in the Robert H. Smith School of Business, and a Distinguished University Professor, at the University…
English Target market Cited by user Khughes73 on 01 Apr 2016 A target market is a group of customers within the serviceable available market that a business has decided to aim its marketing efforts towards.