Market Segmentation
Springer US
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Timeline
Mendeley readers
| Chapter title |
The Historical Development of the Market Segmentation Concept
|
|---|---|
| Chapter number | 1 |
| Book title |
Market Segmentation
|
| Published in |
International Series in Quantitative Marketing, January 2000
|
| DOI | 10.1007/978-1-4615-4651-1_1 |
| Book ISBNs |
978-1-4613-7104-5, 978-1-4615-4651-1
|
| Authors |
Michel Wedel, Wagner A. Kamakura |
Mendeley readers
The data shown below were compiled from readership statistics for 26 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 26 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 4 | 15% |
| Student > Master | 4 | 15% |
| Lecturer | 2 | 8% |
| Student > Ph. D. Student | 2 | 8% |
| Student > Doctoral Student | 1 | 4% |
| Other | 3 | 12% |
| Unknown | 10 | 38% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 8 | 31% |
| Economics, Econometrics and Finance | 2 | 8% |
| Nursing and Health Professions | 1 | 4% |
| Agricultural and Biological Sciences | 1 | 4% |
| Computer Science | 1 | 4% |
| Other | 5 | 19% |
| Unknown | 8 | 31% |