Market Segmentation
Springer US
Title |
Market Segmentation
|
---|---|
Published by |
International Series in Quantitative Marketing, January 2000
|
DOI | 10.1007/978-1-4615-4651-1 |
ISBNs |
978-1-4613-7104-5, 978-1-4615-4651-1
|
Authors |
Wedel, Michel, Kamakura, Wagner A. |
Country | Count | As % |
---|---|---|
United Kingdom | 1 | 100% |
Type | Count | As % |
---|---|---|
Members of the public | 1 | 100% |
Country | Count | As % |
---|---|---|
Unknown | 58 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 2 | 3% |
Student > Master | 2 | 3% |
Student > Doctoral Student | 1 | 2% |
Lecturer | 1 | 2% |
Student > Postgraduate | 1 | 2% |
Other | 0 | 0% |
Unknown | 51 | 88% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 7 | 12% |
Unknown | 51 | 88% |