Market Segmentation
Springer US
Chapter title |
Segmentation Bases
|
---|---|
Chapter number | 2 |
Book title |
Market Segmentation
|
Published in |
International Series in Quantitative Marketing, January 2000
|
DOI | 10.1007/978-1-4615-4651-1_2 |
Book ISBNs |
978-1-4613-7104-5, 978-1-4615-4651-1
|
Authors |
Michel Wedel, Wagner A. Kamakura |
Country | Count | As % |
---|---|---|
Unknown | 8 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 13% |
Lecturer | 1 | 13% |
Student > Master | 1 | 13% |
Unknown | 5 | 63% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 13% |
Computer Science | 1 | 13% |
Engineering | 1 | 13% |
Unknown | 5 | 63% |