Market Segmentation
Springer US
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Timeline
Mendeley readers
| Chapter title |
General Unobservable Bases: Values and Lifestyles
|
|---|---|
| Chapter number | 16 |
| Book title |
Market Segmentation
|
| Published in |
International Series in Quantitative Marketing, January 2000
|
| DOI | 10.1007/978-1-4615-4651-1_16 |
| Book ISBNs |
978-1-4613-7104-5, 978-1-4615-4651-1
|
| Authors |
Michel Wedel, Wagner A. Kamakura |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Spain | 1 | 50% |
| Unknown | 1 | 50% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor | 2 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Sports and Recreations | 1 | 50% |
| Social Sciences | 1 | 50% |