↓ Skip to main content
What is this page? Embed badge

Market Segmentation

Overview of attention for book
Market Segmentation
Springer US

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 The Historical Development of the Market Segmentation Concept
  3. Altmetric Badge
    Chapter 2 Segmentation Bases
  4. Altmetric Badge
    Chapter 3 Segmentation Methods
  5. Altmetric Badge
    Chapter 4 Tools for Market Segmentation
  6. Altmetric Badge
    Chapter 5 Clustering Methods
  7. Altmetric Badge
    Chapter 6 Mixture Models
  8. Altmetric Badge
    Chapter 7 Mixture Regression Models
  9. Altmetric Badge
    Chapter 8 Mixture Unfolding Models
  10. Altmetric Badge
    Chapter 9 Profiling Segments
  11. Altmetric Badge
    Chapter 10 Dynamic Segmentation
  12. Altmetric Badge
    Chapter 11 Joint Segmentation
  13. Altmetric Badge
    Chapter 12 Market Segmentation with Tailored Interviewing
  14. Altmetric Badge
    Chapter 13 Model-Based Segmentation Using Structural Equation Models
  15. Altmetric Badge
    Chapter 14 Segmentation Based on Product Dissimilarity Judgements
  16. Altmetric Badge
    Chapter 15 General Observable Bases: Geo-Demographics
  17. Altmetric Badge
    Chapter 16 General Unobservable Bases: Values and Lifestyles
  18. Altmetric Badge
    Chapter 17 Product-Specific Observable Bases: Response-Based Segmentation
  19. Altmetric Badge
    Chapter 18 Product-Specific Unobservable Bases: Conjoint Analysis
  20. Altmetric Badge
    Chapter 19 Conclusions: Representations of Heterogeneity
  21. Altmetric Badge
    Chapter 20 Directions for Future Research
Attention for Chapter 11: Joint Segmentation
Altmetric Badge

Citations

dimensions_citation
1062 Dimensions

Readers on

mendeley
2 Mendeley
Summary Dimensions citations
So far, Dimensions has found 1,062 publications that cite this research output.

1,062

The most recent citing publications are shown below. View all 1,062 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.