#Recommended #reading for all #marketing #professionals from WU (Vienna University of Economics and Business) #Professor Bodo Schlegelmilch: #Global #Marketing #Strategy: it has been downloaded more than 60,000 times. https://t.co/kmeHnjoh9X The CSR ch…
34,280 followers
34,280 followers
#Recommended #reading for all #marketing #professionals from WU (Vienna University of Economics and Business) #Professor Bodo Schlegelmilch: #Global #Marketing #Strategy: it has been downloaded more than 60,000 times. The CSR c…https://t.co/ugBdsNHYfA ht
58 followers
My new text on GLOBAL DIGITAL TRANSFORMATION: MARKETING IMPLICATIONS. https://t.co/NKpZ3Met9B; scroll to "Further Material for Readers"
8,807 followers
Forthcoming: Global Marketing Strategy, by Bodo Schlegelmilch https://t.co/GaBzX2ghYL #newbooks @wu_vienna https://t.co/Aiftp7w0c7