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X Demographics
Mendeley readers
| Title |
Global Marketing Strategy
|
|---|---|
| Published by |
Springer International Publishing, January 2016
|
| DOI | 10.1007/978-3-319-26279-6 |
| ISBNs |
978-3-31-926277-2, 978-3-31-926279-6
|
| Authors |
Schlegelmilch, Bodo B., Bodo B. Schlegelmilch |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Austria | 1 | 33% |
| United States | 1 | 33% |
| Unknown | 1 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 2 | 67% |
| Science communicators (journalists, bloggers, editors) | 1 | 33% |
Mendeley readers
The data shown below were compiled from readership statistics for 42 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 42 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 13 | 31% |
| Student > Bachelor | 9 | 21% |
| Researcher | 4 | 10% |
| Student > Postgraduate | 2 | 5% |
| Student > Ph. D. Student | 2 | 5% |
| Other | 3 | 7% |
| Unknown | 9 | 21% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 16 | 38% |
| Economics, Econometrics and Finance | 5 | 12% |
| Engineering | 3 | 7% |
| Computer Science | 2 | 5% |
| Chemical Engineering | 1 | 2% |
| Other | 5 | 12% |
| Unknown | 10 | 24% |