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| Chapter title |
Organizational Design for Global Marketing Strategy
|
|---|---|
| Chapter number | 9 |
| Book title |
Global Marketing Strategy
|
| Published by |
Springer International Publishing, March 2016
|
| DOI | 10.1007/978-3-319-26279-6_9 |
| Book ISBNs |
978-3-31-926277-2, 978-3-31-926279-6
|
| Authors |
Bodo B. Schlegelmilch |