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Mendeley readers
| Chapter title |
Global Branding and Communication
|
|---|---|
| Chapter number | 8 |
| Book title |
Global Marketing Strategy
|
| Published by |
Springer International Publishing, March 2016
|
| DOI | 10.1007/978-3-319-26279-6_8 |
| Book ISBNs |
978-3-31-926277-2, 978-3-31-926279-6
|
| Authors |
Bodo B. Schlegelmilch |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 9 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 1 | 11% |
| Student > Bachelor | 1 | 11% |
| Student > Postgraduate | 1 | 11% |
| Student > Master | 1 | 11% |
| Unknown | 5 | 56% |
| Readers by discipline | Count | As % |
|---|---|---|
| Biochemistry, Genetics and Molecular Biology | 1 | 11% |
| Business, Management and Accounting | 1 | 11% |
| Economics, Econometrics and Finance | 1 | 11% |
| Immunology and Microbiology | 1 | 11% |
| Unknown | 5 | 56% |