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Mendeley readers
| Chapter title |
Segmenting Targeting and Positioning in Global Markets
|
|---|---|
| Chapter number | 4 |
| Book title |
Global Marketing Strategy
|
| Published by |
Springer International Publishing, March 2016
|
| DOI | 10.1007/978-3-319-26279-6_4 |
| Book ISBNs |
978-3-31-926277-2, 978-3-31-926279-6
|
| Authors |
Bodo B. Schlegelmilch |
Mendeley readers
The data shown below were compiled from readership statistics for 101 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 101 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 20 | 20% |
| Student > Master | 13 | 13% |
| Researcher | 7 | 7% |
| Other | 3 | 3% |
| Student > Ph. D. Student | 3 | 3% |
| Other | 5 | 5% |
| Unknown | 50 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 24 | 24% |
| Engineering | 6 | 6% |
| Economics, Econometrics and Finance | 6 | 6% |
| Agricultural and Biological Sciences | 3 | 3% |
| Social Sciences | 2 | 2% |
| Other | 6 | 6% |
| Unknown | 54 | 53% |