Russian
Global Marketing Strategy
Overview of attention for book
Table of Contents
-
Altmetric BadgeBook Overview
-
Altmetric BadgeChapter 1 Marketing: A Global Discipline
-
Altmetric BadgeChapter 2 Assessing Global Marketing Opportunities
-
Altmetric BadgeChapter 3 Entering Global Markets
-
Altmetric BadgeChapter 4 Segmenting Targeting and Positioning in Global Markets
-
Altmetric BadgeChapter 5 Creating Global Product and Service Offerings
-
Altmetric BadgeChapter 6 Extracting Value from Global Operations
-
Altmetric BadgeChapter 7 Global Supply Chains and Distribution Networks
-
Altmetric BadgeChapter 8 Global Branding and Communication
-
Altmetric BadgeChapter 9 Organizational Design for Global Marketing Strategy
-
Altmetric BadgeChapter 10 Global Marketing Ethics and CSR
-
Altmetric BadgeChapter 11 The Future of Global Marketing Strategy