↓ Skip to main content
What is this page? Embed badge

Global Marketing Strategy

Overview of attention for book
Cover of 'Global Marketing Strategy'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Marketing: A Global Discipline
  3. Altmetric Badge
    Chapter 2 Assessing Global Marketing Opportunities
  4. Altmetric Badge
    Chapter 3 Entering Global Markets
  5. Altmetric Badge
    Chapter 4 Segmenting Targeting and Positioning in Global Markets
  6. Altmetric Badge
    Chapter 5 Creating Global Product and Service Offerings
  7. Altmetric Badge
    Chapter 6 Extracting Value from Global Operations
  8. Altmetric Badge
    Chapter 7 Global Supply Chains and Distribution Networks
  9. Altmetric Badge
    Chapter 8 Global Branding and Communication
  10. Altmetric Badge
    Chapter 9 Organizational Design for Global Marketing Strategy
  11. Altmetric Badge
    Chapter 10 Global Marketing Ethics and CSR
  12. Altmetric Badge
    Chapter 11 The Future of Global Marketing Strategy
Attention for Chapter 1: Marketing: A Global Discipline
Altmetric Badge

Citations

dimensions_citation
18 Dimensions

Readers on

mendeley
13 Mendeley
Summary Dimensions citations
So far, Dimensions has found 18 publications that cite this research output.

18

The most recent citing publications are shown below. View all 18 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.