Handbuch Werbeforschung
VS Verlag für Sozialwissenschaften
Title |
Handbuch Werbeforschung
|
---|---|
Published by |
VS Verlag für Sozialwissenschaften, January 2016
|
DOI | 10.1007/978-3-531-18916-1 |
ISBNs |
978-3-53-117426-6, 978-3-53-118916-1
|
Editors |
Gabriele Siegert, Werner Wirth, Patrick Weber, Juliane A. Lischka |
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Type | Count | As % |
---|---|---|
Members of the public | 1 | 50% |
Scientists | 1 | 50% |
Country | Count | As % |
---|---|---|
Germany | 1 | <1% |
Unknown | 137 | 99% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 48 | 35% |
Student > Master | 22 | 16% |
Professor | 6 | 4% |
Student > Doctoral Student | 4 | 3% |
Student > Postgraduate | 2 | 1% |
Other | 4 | 3% |
Unknown | 52 | 38% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 29 | 21% |
Social Sciences | 16 | 12% |
Psychology | 14 | 10% |
Economics, Econometrics and Finance | 10 | 7% |
Computer Science | 4 | 3% |
Other | 10 | 7% |
Unknown | 55 | 40% |