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Mendeley readers
Chapter title |
Werbemittel und -formate: Typologien und Abgrenzungen
|
---|---|
Chapter number | 8 |
Book title |
Handbuch Werbeforschung
|
Published by |
Springer VS, Wiesbaden, January 2016
|
DOI | 10.1007/978-3-531-18916-1_8 |
Book ISBNs |
978-3-53-117426-6, 978-3-53-118916-1
|
Authors |
M. Bjørn von Rimscha, Gabriele Siegert, Rimscha, M. Bjørn von, Siegert, Gabriele, von Rimscha, M. Bjørn |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 9 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 2 | 22% |
Professor | 1 | 11% |
Student > Master | 1 | 11% |
Unknown | 5 | 56% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 22% |
Linguistics | 1 | 11% |
Computer Science | 1 | 11% |
Unknown | 5 | 56% |